How Does Google Ads Work?

One of the biggest misconceptions about Google Ads is that whoever has the most money to spend has the most influence. While a bigger ad budget never hurts, Google Ads is actually a more level playing field than many new advertisers realize.

Google Ads functions in essentially the same way as an auction.

The ad auction begins when a user enters a search query, after which Google determines whether the query contains keywords that advertisers are currently bidding on.

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