What Makes a WordPress Site Fast?

According to a study conducted by Google, around 53% of users will abandon your website if it takes more than 3 seconds to load. Crazy, right? Well, a survey by Kissmetrics concluded that a 1-second delay in page response can cause a 7% decrease in conversions (inquiries). Every second counts, as it affects your potential revenue and online brand discoverability (read as Google ranking).

Source: What Makes a WordPress Site Fast?

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