Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?
When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link clicks.
Link clicks often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you’re charged only when someone clicks on your Facebook ad.
If you opt to be charged by impression, you pay each time your ad is viewed—even if no one clicks on your ad. Facebook then calculates the cost per 1,000 impressions (CPM).
You can find and change how you get charged in the Budget & Schedule section of your Facebook ad set. However, some ad delivery settings restrict your options so your only choice is to be charged by impression.
Full article: Social Media Examiner
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