“Content is not just king, it is the emperor of all things electronic” ~ Rupert Murdoch, 2010
It is becoming more and more important to have rich content (photographs, videos and text) available to a potential guest surfing the net. The online world is changing so fast that one of these days a guest will choose between you and your competitor only based on what you have uploaded to the Web. You only have a few seconds to capture attention, so make sure your content would capture yours if you were simply browsing.
Remember – travellers who are looking for accommodation online only have your photographs/video and text to use to make a decision. They want to see what they will experience, what it looks like and what they can do when they visit you. Photographs are extremely important in showing off your property – show your grounds, the area, the breakfast room, the room choices you offer. Content sells!
- Article courtesy of Nightsbridge – Why you need rich content
